He added that female audiences are a big untapped space in the vernacular market which Asianet News is focusing on. “We have more than 25 million unique active visitors and more than 330 million page views on a monthly basis.” “Our Malayalam Digital Live TV alone gets over 350 million minutes of watch time per month,” said Mishra. With its focus on regional languages, claims to be the largest vernacular news platform (minus Hindi & English) on comScore. “They added a micro view of the elections with real-time data.” “Almost all TV channels also relied heavily on their digital platforms to boost eyeballs,” noted India Legal. BARC data has shown that viewership in both the Hindi and English News genres grew by more than 100% in the week after the end of the seven-phase Lok Sabha elections, driven by a massive peak on counting day (May 23).
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